Branding Naryn to Promote Socio-Economic Development
Communications and Media students of UCA’s Class of 2021 are exploring how to brand Naryn to promote socio-economic opportunities in the mountainous regions, and enhance the quality of life in Naryn Oblast by providing better jobs and living conditions in the region. Students presented branding proposals to a panel of UCA faculty and staff, and some will also be formally presented to the Naryn government authorities for consideration.
The Branding Naryn project was the focus of UCA’s Junior Students’ Strategic Communications course, through which the class was divided into three groups, each group offering a short-term and a long-term project promoting tourism, organising cultural and sports activities, and raising awareness about the region’s environmental problems and activities that could ameliorate the negative impacts of the worldwide environmental crisis on the region.
In particular, the projects proposed involved organising a Central Asian ethno-cultural festival, launching an extreme sports centre, developing and promoting the Son-Kul area, promoting plastic-free Naryn, planting 1,000 trees by the end of 2020, and changing the mindset toward eco-shopping by encouraging local businesses to produce organic goods and supporting new business in Naryn that would make environmentally-friendly products. Each project recommended tailored activities and communications strategies such as posters, banners, brochures, making use of national and international media, running specially-designed websites, as well as conducting capacity-building training sessions as needed.